SERVICE:
Brand Identity, Logo creation, Graphic Design
YEAR:
2026
SECTOR:
Graphic Design
TOOLS
Illustrator, Photoshop
Wine Bliss
about.
Wine Bliss is a conceptual skincare line developed as part of a design brief for Gerard’s Cosmetic Culture, an Italian brand specializing in professional skincare products.
The project involved the creation of a visual identity and packaging concept for a premium cosmetic line inspired by the world of wine. The goal was to translate the aesthetics and values of winemaking — such as maturation, richness and transformation — into a contemporary skincare brand language.
The deliverables included the design of the brand identity, packaging for three products (face cream, lifting serum and body cream), as well as visual assets for magazine advertising and social media communication.
challenge.
The project began with an analysis of the brand’s visual language and positioning within the premium skincare market. After studying Gerard’s aesthetic codes and references, I developed a moodboard to define the creative direction of the line.
From there, I built the visual identity around a minimal and sophisticated design system inspired by wine tones and grape-derived ingredients. The palette was designed using deep burgundy, oxidized red and soft blush shades to evoke both the elegance of wine and the sensorial aspect of skincare.
The logo concept abstracts the shape of a grape cluster into simple geometric forms, creating a symbol that feels both natural and contemporary. The identity was then applied consistently across product packaging, advertising layouts and digital communication materials.
The design process included concept development, art direction, packaging layout, advertising design and visual mockups.
The main challenge of the project was translating the rich visual universe of wine into a skincare context without falling into clichés or overly literal references.
The goal was to create a brand identity that felt premium, modern and aligned with Gerard’s design philosophy while still highlighting the key ingredient: grape and wine derivatives.
Balancing the sensorial aspect of the concept with a clean, minimal aesthetic required careful attention to color, texture and composition, ensuring the final result felt refined and contemporary rather than decorative.
result.
The final outcome is a cohesive visual identity for Wine Bliss that merges the elegance of wine culture with the sophistication of modern skincare design.
The project includes a complete visual system composed of packaging design, magazine advertising and social media visuals, all unified by a strong color palette and minimal composition.
The result communicates a sense of luxury, sensoriality and botanical performance, positioning Wine Bliss as a premium skincare line that celebrates the transformative power of grape-based ingredients.
